Drive-Thru (Re)Generation
Restaurants need to be reinvented, especially in the time of Covid19. We will look at the fast food nation and the growing trend toward drive-thru and delivery service. Our challenge will be to invent a restaurant that suits the needs of the current predicament. We will create artwork as we conceive, design and market our start up drive-thru restaurant. The artistic objective is to create artwork to present and promote the restaurant.
Week One: The concept
What is your product and artistic vision...?
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The Menu
Specialty Items
Every establishment seems to have a unique item on the menu to set them apart. What's yours..?
Week Two: The design
Compose your concept visually and physically
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The Structure
Historical Images
Architectural Rendering Examples
The Signage
To attract an audience we need a compelling visual presence
The Mascot
A cool, cute character will give your drive-thru some personality
Week Three: Branding and marketing
How are you going to sell your product and capture the attention of the public...?
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The Placemat
Placemat advertising is the printing of ads on placemats. This is often done in restaurants where local businesses can pay to have their advertisement placed on, usually, paper placemats.